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SHINSEGAE

The SHINSEGAE group is an enterprise that assimilates increasingly higher ideals through continuous change (CHANGE), the way we challenge ourselves to exceed customers’ expectations (CHALLENGE) and through our innovative practices (INNOVATION). In order to ensure that we grow endlessly in a rapidly changing environment, we endeavour to detect new trends before anyone else and make them available to customers and markets.

SHINSEGAE supplies the newest trends and makes the greatest possible lifestyle attainable by the people of our nation. We are a brand-focused business that began in order to introduce overseas department store brands to Korea. We do not only distribute luxury overseas brands we have expanded our range and now curate our own department store and continue to introduce Korean fashion and lifestyle trends to the nation with our own brands of high fashion, toiletries and other products for your everyday life. Moreover, we also operate a variety of multi select shop including BOONTHESHOP and BLUE Fit to ensure that we are the first to offer differentiated products to our customers and guarantee them a great variety of choices.